I’ve been working on a book project for the last year or so with Dutch-born chef Martijn Kajuiter of the Cliff House Hotel in Ardmore, County Waterford. Martijn is an exceptional chef, and his restaurant is one of the most innovative and significant in the country – it was awarded a Michelin star in 2009 and has kept it in successive years, as well as being awarded three AA Rosettes. His food is exciting and progressive as well as being firmly rooted in a very well established repoirtoire of classic methodology.
While not exactly a secret, we haven’t discussed the book publicly over the last year, because the immediate nature of social media would have meant the world was bored stupid by the idea of it, months before it came out. Instead we decided to keep quiet until it made sense to not keep quiet about it.
I still don’t want to say too much about it yet, because The Cliff House is preparing to launch the book and so it’s up to them to publicise it and release images and extracts to the public. However, now that the publication date is drawing near it’s nice to be able to start to acknowledge the book’s existence.
First of all, there are two editions of the book – a normal version and a special edition that has already sold out. (It was mentioned by Martijn casually on Twitter and within 24 hours, all 100 copies had sold out, and there is now a waiting list of over 30 people in case any more come up.)
But of the normal version, what can I say?
Well. the first and most significant thing is the price – €45.
The book is being self published and we’re quite proud to have been able to keep the cost relatively low, given the amount of work and the quality of the finish that’s gone into it. It might not seem low to someone used to buying mass-market food books, but it’s really not expensive for a book like this. It’s not uncommon for self published books of this kind to sell for €100 or €200 and it’s not hard to see why once you start making them.
In our case, there have been multiple photo shoots, spread out over the course of a year in order to shoot dishes in season and at their best. The photography has been presented on high quality paper in a hard back book wrapped in a truly gorgeous cover. The design work has been created from scratch by an excellent design agency and enormous attention to detail has gone into each detail of how the book has been created. Literally every aspect of it has been thought about, considered, explored and decided upon.
The book is currently scheduled to be available in the third week of October. I’ll post more information here as it’s appropriate, along with links to where you can buy the book and perhaps also some of the unused photography and behind-the-scenes material generated during the year we spent working on the project.
alexmeehan.com 